Video from Day 1 of Content Strategy Forum 2012, held in October in Cape Town, South Africa.
“Content in the Age of Promiscuous Reuse” by Rachel Lovinger
Since the early days of the web, people have created content and only thought about how it was going to appear on a single page. That’s no longer an option. We need to think about all the places and devices where that content could be seen. As the web design world has embraced the topic of content strategy, the conversation quickly turned to the question “How can we make our content do more?”